ARTIST DEVELOPMENT

WHAT IS ARTIST DEVELOPMENT?

Sole Canopy’s Artist Development is 12
week pathway that guides you through
a set of innovative, playful & systematic
exercises designed to bring you
understanding and strategy for:

- Your sonic and visual artistry

- Your financial and marketing strategy

- The spiritual & psychological aspects of
creative living

Additionally there are 3 studio days included
to bring to life some of the sonic goals you
articulate during the process.

Artistic Development is offered as both a group service and a
one on one service.

3 COMMON PROBLEMS...

....with Artist Development services
and how Sole Canopy solves them.

(1) Where most artist development services are
top down education models that give artist
information. Sole Canopy’s Artist Development
goes beyond that by turning information into
action and paring that with ongoing support
and collaboration.

(2) Many of these services have the caveat
“but if you don’t have the songs this will all be
useless”. Songwriting philosophy, exercises &
techniques are at the heart of Sole Canopy’s
Artist Development.

(3) “Studio for hire” services don’t offer the long
term commitment that your record deserves.
Their business is a revolving door of artists.
Sole Canopy and studio are in it for the long
haul. Before, during and after the record.

IS ARTIST DEVELOPMENT FOR YOU?

Have you released music, gigged, made “content” & now find yourself having run aground? Are you on the brink of your next season of creativity & want to level up on past experiences & outcomes? If you feel ready to deepen your artistry, make peace with frustration, overcome blocks & strengthen your career with better songs, strategy & mindset then...Artist Development is for you.

WHAT HAPPENS WHEN YOU’RE DONE?

There are two possible outcomes:

- You’ll have screaming groupies, stadiums full of weeping fans, labels begging, rappers dropping your name in their verses, all the drugs, all the rehab, all the grammy’s, ALL THE TIME!

- Or you’ll have the songs, framework and strategy you need to begin a major recording and marketing project like an EP/Album.

- I have designed the Artist Development pathway as the perfect preparation for Album in a Year. Album in a Year is Sole Canopy’s album & EP recording pathway specifically designed to take advantage of the modern music industry release cycles and the indie artist lifestyle. It’s not the only path forward, but it is a good one. There are many way’s you can take advantage of what you’ll have by the end of the development process.

BREAK IT DOWN

DURATION

3 Months

TIME COMMITMENT

Twelve 2hr sessions, combination of online and in person (value $2400)

3 Days of Studio time (value $1500)

2-4hrs a week to complete weekly development tasks.

Includes phone and email support.

TOTAL VALUE: $3900

TOTAL COST: $3100

DO YOU DO PAYMENT PLANS?

Yes absolutely, it’s a minimum upfront of $1000 and the

remainder can be paid monthly by direct debit for up to

four months @ $525 per month.

ALBUM IN A YEAR

I have designed the Artist Development pathway as the perfect

preparation for Album in a Year. Album in a Year is Sole Canopy’s

album & EP recording pathway specifically designed to take

advantage of the modern music industry release cycles and the

indie artist lifestyle.

Sole Canopies Artistic Development is not a record deal although on occasion we offer various types of scholarships for artists who we believe have a unique alignment with the goals and capacity of the studio.

Solving the shortcomings of independent artist development is why I created Sole Canopy and why the Artistic Development programme is at the heart of the label.